Gaya APA

MCCARTHY, W, D, J. (2002). BASIC MARKETING: A GLOBAL-MENAGERIAL APPROACH (ED.14). NEW YORK: MCGRAW HILL INTERNASIONAL.

Gaya MLA

MCCARTHY, WILLIAM, D.PERREAULT,, JEROME. "BASIC MARKETING: A GLOBAL-MENAGERIAL APPROACH". ED.14 NEW YORK: MCGRAW HILL INTERNASIONAL, 2002. Text.