Gaya APA

MCCARTHY, W, D, J. (2000). ESSENTIALS OF MARKETING: A GLOBAL-MANAGERIAL APPROACH (ED.8). NEW YORK: MCGRAW HILL INTERNASIONAL.

Gaya MLA

MCCARTHY, WILLIAM, D.PERREAULT,, JEROME. "ESSENTIALS OF MARKETING: A GLOBAL-MANAGERIAL APPROACH". ED.8 NEW YORK: MCGRAW HILL INTERNASIONAL, 2000. Text.