Gaya APA

PERREAULT, W, D., MCCARTHY, E, J. (2003). APPLICATIONS IN BASIC MARKETING : CLIPPINGS FROM THE POPULAR BUSINESS PRESS (ED.1). NEW YORK: MCGRAW HILL INTERNASIONAL.

Gaya MLA

PERREAULT, WILLIAM, D.., MCCARTHY, E., JEROME. "APPLICATIONS IN BASIC MARKETING : CLIPPINGS FROM THE POPULAR BUSINESS PRESS". ED.1 NEW YORK: MCGRAW HILL INTERNASIONAL, 2003. Text.